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Often applied , SEO and search engine marketing are crucial components of a successful online presence . At its core, search engine optimization focuses on boosting your website’s visibility in organic search results – think earning high positions without paid advertising initiatives. On the other hand, search engine marketing is a wider term that includes all marketing efforts related to search engines, including paid advertising platforms like Google Ads – where you pay to appear in prominent locations above or beside organic listings.
- SEO is free traffic
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